The latest edition of The Funeral Director’s Guide to Statistics is now available, and may be of interest to CFSA members and those death-care professional seeking to understand the changing dynamics of the marketplace.
The 2014 edition features the most up-to-date statistical information in the industry, and provides the reader with tools and knowledge to better understand buying trends, what services families want most, and more. It includes a wide range of articles that cover topics such as cremation trends, third-party sales, demographic shifts, the pet loss market, and more.
“We’ve worked hard to produce this newly updated guide to help funeral professionals understand and adapt to changing trends in the marketplace,” said Thomas A. Parmalee, executive director of Kates-Boylston Publications.
At more than 90 pages long, the guidebook includes never-before-published articles on topics such as how firms should respond to changing demographics, results from ASD’s communications survey, and how an increase in pet ownership is driving spending trends in the pet loss market.
The book also includes a collection of up-to-date statistical information, including separate chapters on:
- Funeral Service Insider’s compensation and casket surveys
- Federated Funeral Directors of America’s latest profitability statistics
- Citrin-Cooperman’s survey focusing on firms in the Northeast
- Results from David Nixon’s annual cremation study
- Insights on changing demographic trends
Sponsored by Homesteaders Life Co., the 2014 edition of the Guide to Statistics will provide information primarily directed to funeral directors on how to improve customer service and boost market share. To learn more, visit the “Bookstore” page at www.katesboylston.com.