Victoriaville & Co. and Sauder Funeral Products announced a new strategic partnership September 1. Sauder’s line of caskets will become part of the Victoriaville & Co. portfolio offering. Sauder will continue to make the high-quality components while, over the next several months, Victoriaville will take over assembly, sales and distribution.
The team at Sauder Funeral Products believes this partnership will allow the company to reach its goals of
becoming the leader in engineered wood caskets and cremation products to the funeral service profession.
“We are excited to partner with Victoriaville & Co. in this way. They clearly have the necessary manufacturing and distribution experience as well as the long-established relationships needed to grow this business faster than we can acting alone,” commented Dan Sauder, the company’s executive vice president of engineering and new markets. “By combining these skills, this partnership will help both companies grow and give more families access to a great product line.”
“We are thrilled at the prospect of partnering with such a solid and reputable family business but also with people with who we share the same values of respect and integrity” said Charles-Olivier Dumont, vice president sales and business development at Victoriaville & Co.
“This investment will allow us to continue our efforts to diversify and find added-value global solutions, in order to better meet the growing needs of our Canadian, American and International clients. This long-term strategic partnership is directly in line with our goal,” adds Alain Dumont, president & CEO of Victoriaville & Co.