The national campaign to promote the importance of memorialization, by encouraging families to “have the talk of a lifetime” with their loved ones, is gaining momentum and beginning to have an impact. Since more and more consumers will become aware of the program and, hopefully, participate in the process, we want to be sure our CFSA members are not caught off guard by consumers or funeral director customers who may ask about the program. CFSA is one of 11 leading organizations in the death care industry to support the campaign through the Funeral and Memorial Information Council (FAMIC).
A recent four-month digital test of expanding the program has now concluded, with some impressive results. Here are the highlights:
- Launched a refreshed homepage for consumers at www.talkofalifetime.com
- Downloadable workbook to help guide consumers in sharing memories
- New Blog and FAQ page, including links back to each FAMIC organization’s website
- Average of 12,297 page visits per month to website during four-month test
- 1,047 brochures were downloaded
- Average of 1,258 monthly views of video on website
- Utilizing Search Engine Marketing (SEM) during the test:
- Using banner ads for people searching with keywords: 17,446,793 impressions
- Using behavioral targeting: 3,104,370 impressions
- Pay-per-click text ads: 248,731 impressions
FAMIC recently hosted a free webinar for members interested in how to get involved in the campaign, and that webinar, campaign materials, and other recordings are available for free to CFSA members at: www.FAMIC.org. Username: famic. Password: campaign