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2018 Winter Seminar
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Matthew Aurora

Funeral Solutions


New England Casket Company


Nomis Publications


NorthStar Industries


Prepainted Metals


Southern Craft Manufacturing




Mac Machine & Metal Works


Keith M. Merrick Company


Schuylkill Haven Casket Company


Thacker Casket Company


Tiedemann-Bevs Industries




Astral Industries


Cherokee Casket Company


PPG Industries


Sauder Funeral Products


VerPlank Enterprises


Explore our 2018 Sponsorship Opportunities!


Visit this page in October 2018 for more information on the 2019 Winter Seminar


Read a recap of this year's successful Winter Seminar here.


Join us in Columbus for the 2018 Fall Conference & Trade Show!


The information below is from the 2018 Winter Seminar:




The CFSA Board of Directors, led by President Rodney Robinson (Southern Craft Manufacturing) and Past President Jerry Burchett (PPG Industries), recently selected Nashville as the host city for the 2018 Winter Seminar. The annual event will be held from Thursday to Saturday, March 22 – 24, 2018, at the Sheraton Grand Nashville Downtown located in the city’s Arts District.


Read the full Winter Seminar announcement from the Newsletter.




Nashville is the capital of Tennessee and home to Vanderbilt University. Legendary country music venues include the Grand Ole Opry House, home of the famous “Grand Ole Opry” stage and radio show. The Country Music Hall of Fame and Museum and historic Ryman Auditorium are Downtown, as is the District, featuring honky-tonks with live music, the bars of Broadway Street, and the Johnny Cash Museum, celebrating the singer's life.


The 2018 Winter Seminar will be based in the Sheraton Grand Nashville Downtown, located just steps from the historic Arts District and the center of Music City nightlife. The recently renovated hotel features spacious rooms, an indoor pool & spa, and the trendy Library Bar & Lounge. The hotel also offers a variety of event spaces, including an impressive rooftop dining room. The glass-walled rooftop dining room offers a 360-degree view of the city, and will be the location for two Winter Seminar events.





2018 Registration Rates


Early Bird (through February 26)

CFSA Member - $895

CFSA Member Under 18 - FREE

Non-Member - $1045

Non-Member Under 18 - $450


After February26

CFSA Member - $945

CFSA Member Under 18 - FREE

Non-Member - $1095

Non-Member Under 18 - $500


Off-site tours and activities are optional and incur an additional fee.



Use the button below to register now!



Your registration includes:

  • Thursday evening Welcome Reception with open bar followed by buffet Welcome Dinner
  • Buffet breakfasts on Friday and Saturday morning
  • CFSA business session and recognitions
  • Educational programs
  • Saturday evening reception with open bar, followed by the President’s Dinner & Dance
  • A variety of new activities for 2018!




Hotel booking is now available for 2018!


Hotel room reservations for the 2018 Winter Seminar can be made directly 

with the hotel using the information below.  Reference "Casket & Funeral Supply Association" when making your reservations.


Sheraton Grand Nashville Downtown

623 Union Street

Nashville, TN




Online: Reserve your room here. 

Phone: 800-447-9825


CFSA Group Rate: $239 per night (plus tax) per single or double room, per night.


Our room block and negotiated room rate expire on February 26, 2018. Reservations MUST be made by this date to ensure availability during this peak season.



The Sheraton Grand is conveniently located in the center of Nashville with easy access from the highway and the airport.


From the airport: Grayline Airport Express runs a shuttle service from the airport to the hotel. The fee is $14 for a one-way ticket. The ticket can be purchased at the Grayline stand in the baggage claim area. Taxis are also available at the airport; the fare to the hotel is approximately $25.


Parking at the hotel: Covered self-parking and valet service are available at the hotel. Prices range from $31-35 per day.


For more information about transportation and for transportation requests, contact the Sheraton at 615-259-2000.




Late spring is one of the best times to visit the Music City. The weather is mild, and the kids are still in school!

Here’s what to expect in Nashville in March:

  • Average High Temperature: 61° F
  • Average Low Temperature: 39° F
  • Average Precipitation per Month: 10 rainy days
Note that if it’s chilly during our outdoor Winter Seminar events, we will have the option to use outdoor heaters to ensure the comfort of our attendees.




Thursday, March 22, 2018 

3:00 p.m.

6:00 p.m.

6:30 p.m.

   CFSA Registration Desk Opens 

   CFSA Registration Desk Closes 

   Welcome Reception & Dinner

 Friday, March 23, 2018

7:00 a.m.

7:30 a.m.
                                8:30 a.m.
  9:00 a.m.


11:30 a.m.

  6:00 p.m. 

   CFSA Registration Desk Opens 

   Buffet Breakfast
   Business Session
   Keynote Speaker: Richard Flint  

   "Six Steps to Embracing Change"

   Depart for Topgolf


 Saturday, March 24, 2018

7:00 a.m.

7:30 a.m.
9:00 a.m.

9:30 a.m.


10:45 a.m.


11:30 a.m.

12:00 p.m.


6:00 p.m.
7:00 p.m.

   CFSA Registration Desk Opens 

   Buffet Breakfast
   Business Session & Topgolf Recognitions
   Educational Program Session 1: "The Ongoing Preservation       of the Historic Nashville City Cemetery"

   Educational Program Session 2: “Fortunes Fiddles and Fried Chicken: A Nashville Business History"

   CFSA Registration Desk Closes
   Depart for Guided Backstage Tour at the

   Historic Ryman Auditorium
   President’s Reception
   President’s Dinner & Dance


Guideline for Dress: Dress code for the Winter Seminar is “resort casual,” though some guests may choose more formal dress for the President’s Reception and Dinner/Dance on Saturday evening.


NEW! Live Country Band for President's Dinner & Dance

In place of the traditional canned music and DJ, the President’s Dinner & Dance will feature a live country band! CFSA is proud to announce that Nashville’s own Ben Daniel & Friends Band will headline this year’s annual gathering. Make sure to bring your dancing shoes up to the Sheraton Grand’s rooftop dining room so you’re ready to two-step on the dance floor after dinner!





Friday Keynote Speaker


Richard Flint: Professional Motivator


Click here to view a special video message to CFSA from Richard Flint!

“Six Steps to Embracing Change”

As one of America’s top personal development speakers and coaches (he travels and speaks over 210 times per year and personally coaches many businesses and individuals from on the road), Richard has been successfully mentoring and quietly helping professional organizations, large and small businesses, and individuals for over 30 years.


Considered a well guarded secret by companies and organizations due to his results, Richard Flint motivates, inspires, teaches and helps people and companies metamorphosize into their “Power To Be,” so they can Do or Have anything they want. Interestingly, he does it without you having to set goals.


Richard Flint is on a mission (he calls it a Crusade) to help people have their best life possible.  His keynote presentation, “Six Steps to Embracing Change,” is an in-depth program that explores the value and benefit of Change, including:

  •  An examination of the Four-Phase Timetable a company goes through that creates their self-destruction when they resist Change;
  •  Learning the four internal behaviors that define self-destruction;
  •  Exploring why Change is so frightening;
  •  Learning the purpose of Change;
  • Understanding the connection between Change and Improvement; and
  •  Learning the Six Steps to Embracing Change!


Saturday First Session:


The Ongoing Preservation of the Historic Nashville City Cemetery


Fred Zahn, Metropolitan Historic Zoning Commission for Nashville


A walk through the cemetery is truly a walk through Nashville's history. The gravestones tell the stories of individuals and families from the 1820s to the present day.”  So begins the fascinating story of the Nashville City Cemetery. Opened in 1822, the City Cemetery is the oldest continuously operated public cemetery in Nashville.


We are fortunate to have Fred Zahn, from the Metropolitan Historical Commission for Nashville, who will take us on a captivating journey through the cemetery’s rich history and folklore.  Fred holds an undergraduate degree from the University of Colorado in Boulder and a Master’s of Fine Arts from the University of Tennessee, Knoxville.  His role with the city includes inspecting preservation permits, consulting on cemetery preservation issues throughout the county, and managing the ongoing “life” of the historic Nashville City Cemetery. 


Saturday Second Session:


The Intriguing and Absorbing Business History of Nashville:

A Storyteller’s Account


Bill Carey, Author & Writer for Tennessee Magazine


When did Nashville become Music City U.S.A.? Did Teddy Roosevelt really say that Maxwell House Coffee was good to the last drop? And what about the bizarre saga of Minnie Pearl’s Fried Chicken, a company founded by brothers John Jay and Henry Hooker that went from a stock-market darling to a legendary failure in only a few months. Providing rare facts in reviewing Nashville’s past and present businesses, Bill Carey, writer with The Tennessee Magazine and author of the book, “Fortunes Fiddles and Fried Chicken: A Nashville Business History”, will share with us charming anecdotes and absorbing stories from his comprehensive account of the city’s history.


Bill Carey co-founded Tennessee History for Kids in November 2004. He worked as a reporter in Nashville through most of the 1990s, and he is the author of six books, among them “Chancellors, Commodores and Coeds: A History of Vanderbilt University”; and, “Leave No One Behind: Hurricane Katrina and the Rescue of Tulane Hospital.” He is a native of Huntsville, Alabama, who spent five years as a flight officer in the U.S. Navy. He graduated from Vanderbilt University in 1987.







NEW FOR 2018: Topgolf

Optional Off-Site Activity - Friday, March 23, 2018


Departure: 11:30 a.m. (lunch included)


Price: $97 per person (includes golf game, lunch, and two beer/wine drink tickets). Full cash bar available.


Join us for a unique spin on the 10th Annual Stephen K. Newcomer Memorial Golf Tournament at Topgolf Nashville!


Topgolf is a new kind of golf experience that combines competition with entertainment. Players hit microchipped golf balls at targets on an outfield. Just picture a larger-than-life-sized outdoor dartboard – but for golf. And for a little friendly rivalry, the high-tech balls instantly score each shot’s accuracy and distance.  The brand-new Nashville location opened in September and features over 100 climate-controlled golf bays split over three stories with a view of the surrounding neighborhood.


Golfers will have the opportunity to eat a lunch buffet in their golf bay while they compete.  Bar service is provided in golf bays and each golfer will be provided two beer and wine drink tickets. A full cash bar is also available.


Topgolf is family-friendly: all ages are welcome to play! Can’t tell a sand wedge from a driver? Then you’re invited! Still not sure about Topgolf? Visit their website,, or contact CFSA with any questions.



Historic Ryman Auditorium Guided Backstage Tour


Optional Off-Site Activity - Saturday, March 24, 2018


Tour Begins: 1:00 p.m. (lunch on your own)


Price: $30 per person (walking distance from hotel)


Long before the Grand Ole Opry moved out to its modern location at the Gaylord Resort, the country’s most famous country radio broadcast hosted sell-out crowds at the Ryman Auditorium for over three decades. 


The Ryman Auditorium opened its doors in 1892, over 125 years ago. With the coming of the Grand Ole Opry show in 1943, the Ryman found its identity as the “Mother Church of Country Music.” Musicians ranging from Roy Acuff to James Brown and Patsy Cline to Sheryl Crow have performed on the Ryman stage, making it a historic—as well as a current-day—icon for people everywhere.


The Ryman is a National Historic Landmark and was fully restored to its original splendor—wooden pews and all—in 1994.


Join us on a special behind the scenes tour of the Ryman Auditorium to see how the theater brings a show to life almost every day of the week. The docent-guided tour will tell the history of the theater, highlight famous visitors, and explain the mechanics of running a major tour venue. Visit for more information.



Maximize the value of your CFSA membership! CFSA offers a variety of sponsorship opportunities associated with the Winter Seminar. Sponsors receive significant recognition benefits in pre- and post-event marketing materials, as well as during the event. All sponsorships are assigned on a first-come, first-served basis.  


Click the button below to submit a Sponsorship request and select a payment option online. You may also fax or email the sponsorship form.


View the current list of sponsorship opportunities


Please identify your chosen Sponsorship option in the comments of your donation submission!


For more information, contact CFSA at 847.295.6630.






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