Bob Burg, Jim Gilmore, and Inky Johnson will headline the National Funeral Directors Association (NFDA) 2016 International Convention & Expo, October 23-26 in Philadelphia, Penn.
Bob Burg, The Go-Giver Way: Influence, Success, and Profit
After an NFDA update from President Bob Arrington, CCO, and CEO Christine Pepper, CAE, attendees will learn how a subtle shift in focus can expand their influence and dramatically increase their firm’s profit. Burg, one of the world’s elite authorities in the field of relationship marketing, will share a highly effective process to convert new customers to lifelong customers and “ambassadors” who multiply the volume of referrals a funeral home receives. Sharing some of what he teaches in his international bestseller The Go-Giver, Burg’s “Five Laws of Stratospheric Success” can be used to dramatically increase effectiveness both personally and professionally.
Jim Gilmore, Differentiating Your Business in the Experience Economy
With an ongoing torrent of brands attacking consumers from all sides, how can a business stand out? The key is offering compelling experiences that engage customers in a personal and memorable way. Co-author of the bestselling book The Experience Economy: Work Is Theater and Every Business Is a Stage, Gilmore will discuss the shifting dynamics of how value is being generated in advanced economies and share a portfolio of methods and tools for staging revenue-generating experiences.
Inky Johnson, You Become What You Feed
At the close of the 2016 NFDA Convention, attendees will be left with a truly inspirational message from Johnson, a former football player with the Tennessee Volunteers. When a life-threatening injury ended his dreams of becoming a career athlete, Johnson chose to let adversity motivate and inspire him instead of bring him down. He will share his moving story and his philosophy that what we give to the world through our thoughts, actions, and words is a direct reflection of who we are. He will inspire attendees to accomplish what would otherwise be impossible.
The NFDA International Convention & Expo is the world’s largest gathering of funeral directors. This must-attend event will enable attendees to revolutionize their approach to funeral service through unparalleled opportunities for learning, networking, and discovering new products and services. The latest information, including details on how to register for the Convention and reserve hotel rooms, can be found by visiting nfda.org/philly2016 or calling 800-228-6332.