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New Edition of the Funeral Director’s Guide to Statistics

The 2015 edition of The Funeral Director’s Guide to Statistics is a must-have for any death-care professional seeking to understand the changing dynamics of the marketplace.

This updated edition features the most up-to-date statistical information in the industry, and provides you with tools and knowledge to better understand buying trends, what services families want most, and more. You’ll find a wide range of articles covering topics including cremation trends, protecting customer data, rental caskets, the pet loss market, and more.

“Our annual editions of The Funeral Director’s Guide to Statistics have proved to be some of our most popular guidebooks to date, and we’ve worked hard to produce this newly updated guide to help funeral professionals understand and adapt to changing trends in the marketplace,” said Thomas A. Parmalee, executive director of Kates-Boylston Publications.
Spanning about 120 pages, the guidebook bursts with information and includes never-before-published articles on topics such as updated statistics on death-care associations, how to use data in funeral home scenario planning, and how to identify population changes in your community that could help you capitalize on opportunities.

You’ll also find a collection of up-to-date statistical information, including separate chapters on:
• Funeral Service Insider’s compensation and casket surveys
• Johnson Consulting Group’s shopper survey results
• Results from David Nixon’s annual “Listening to Cremation” study
• Insights about consumers from Batesville
• Tips on preventing thieves from stealing company data

Sponsored by Homesteaders Life Co., the fifth edition of the Guide to Statistics will provide you with the information you need to improve customer service and boost market share. Available now for the discounted price of $99, you can buy the book online on the bookstore page at www.katesboylston.com or by calling 732-730-2587.