From a press release.
The Funeral and Memorial Information Council (FAMIC) and Springboard Brand & Creative Strategy received a gold award in the Hermes Creative Awards competition for the Have the Talk of a Lifetime® (HTTOAL) campaign. HTTOAL is a national public awareness campaign aimed at motivating families to have conversations about life and what matters most to them.
“FAMIC is honored that Have the Talk of a Lifetime® has been recognized with this prestigious award,” said FAMIC President, Kathleen Berry. “We are proud of the important work we are doing to encourage consumers to share their unique life stories, and that through these stories, they can experience a more meaningful memorialization when the time comes.”
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
“It is a great honor to receive this award,” said Rob Rosenberg, President of Springboard, “We’re most appreciative of our clients who allow us to dig deep and create innovative strategies and advertising that makes an impact.”
The Funeral and Memorial Information Council is a membership organization comprising organizations in nearly all areas of the death care industry. FAMIC is committed to making available to the public direct and open information regarding death care and memorialization from the leading associations of service providers and businesses. For more information about FAMIC, visit famic.org. To learn more about Have the Talk of a Lifetime®, visit talkofalifetime.org.