Batesville, a leading provider of comprehensive products and advanced technology solutions to the deathcare industry, has transformed its corporate website into an information hub with specialized content that serves the needs of multiple audiences – from consumers and funeral professionals to potential employees and investors. Designed for a mobile society, the new site was built from the ground up with today’s funeral directors and information seekers in mind.
As a partner to licensed funeral homes, Batesville has made significant investments in research to understand the consumer mindset in relation to funeral planning. The company has a long-standing relationship with noted author and grief counselor Dr. Alan Wolfelt and has taken a leading role in promoting the value of meaningful funerals in webinars, conventions, and educational events. Now this information is available to an even broader audience on batesville.com.
The new website includes a wide range of information on planning funerals, creating a meaningful service, and understanding grief. Content is optimized for SEO, so as consumers search, they will find positive information that supports the funeral industry. One of the new features is an “Ask a Grief Counselor” interactive section that allows consumers to submit questions online anonymously and receive answers from Wolfelt.
Today’s funeral professionals are busier than ever and need instant access to important information. Batesville has added a host of online resources to expand their knowledge and help support them in working with families. By creating a free online account, funeral professionals can have access to training materials and exclusive educational content developed by Wolfelt; comprehensive product information, photos, and catalog downloads; Batesville’s convenient 24/7 online ordering system; and, the latest research, articles, webinar recordings, and tip sheets.
The “Inspiring Stories” section includes videos and personal stories about funeral directors going the extra mile to help families in their time of greatest need, and directors are invited to share their own stories via the website. For more information, contact Teresa M. Gyulafia, director of strategic communications, at teresa.gyulafia@ batesville.com or call 812-931-5084.