Recently, folks from Menomonee Valley Partners, City of Milwaukee, Design 2 Construct, Paradigm Real Estate, and BMO Harris were on hand as Plum Media President Rich Schmig turned the ceremonial shovel of dirt on the project to restore a 1920s Milwaukee building and turn it into Plum’s new home.
Currently located in the Third Ward, Plum – a 20-year-old video and event production firm – is spending $1.85 million to transform the 1929 Milwaukee Casket Company building at 1418 W. St. Paul Ave., which you may have spied peeking up next to I-94. Milwaukee Casket is now located in Menomonee Falls.
The 15,000-square foot, neo-Gothic building was designed by A. C. Runzler and was part of a complex that encompassed at least three buildings located on a once-moribund section of the valley that was little more than a motor corridor and industrial area. The remaining building, from 1901, was designed by Charles Lesser. A third, now demolished appears to have been the work of Ferry and Clas.